Pros: Design, SQ & fit.
Cons: Poor quality cable, SQ expected to be better for the price = poor performance / price value
Qualia design & price tag but poor quality cable, & SQ should be better at that price range.
Another explanation could be that I didn't receive the real thing, since I didn't get all the accessories, box & documentation with them, just the actual EXQ1 set of in-ear earphones. They would be very well imitated fakes since cosmetically they look the same, AFAIK.