Pros: sound, bass, soundstage, sweetness, looks.
Cons: poor cable, isolation.
Not an audiophile. These are probably the best earbuds i owned (i dont have experience with hq headphones). For price, I think these are one of the best buds available (for sound) (i never listened to soundmagic e10).
Sound: Sound is warm, full, loud enough, bass has great depth and clarity, big soundstage (for price), the instruments sound detailed and realistic (for price), highs are sweet (some says "lacking", i say sweet).
Build: The cable is poor, flimsy, they need very good care, use the case they come with. The case is very good though. The buds are well made though.
Comfort: Very comfortable, they're so light that you seem to forget that you're wearing them.
Isolation: Not good, they're a bit "airy", don't get that "suction" feeling. Got to turn up the volume for isolation. But if you're at home, no isolation needed of course.