Pros: Tonal balance, bass extension and clarity, neutrality, price, accessory package
Cons: will not have quite enough bass for bass heads (but it wasn't intended to)
See above for my detailed review, as well as a link to an excellent review by user lJokerl. In summary: this is the best entry level custom that I have heard (and I own several). Very pleasing sound signature, mostly neutral but slightly boosted bass and relaxed highs. Works well with a good portable DAP but really shines with higher end gear. Regular price $450 but currently on sale for $350, unknown how long that will last. A good buy at either price.