Steve Jobs would've agreed. Per Walter Isaacson's biography, Steve Jobs:"One of Jobs's business rules was to never be afraid of cannibalizing yourself. "If you don't cannibalize yourself, someone else will," he said. So even though an iPhone might cannibalize the sales of an iPod, or an iPad might cannibalize the sales of a laptop, that did not deter him."
7/12/16 at 11:53am