Got my hands on a pair of adaro for about 10 minutes today. I would say it is dark, boomy, not too much, but definitely a little. Lacking treble, and also clarity.
Comfort wise, it is pretty comfortable, have cushions like the new beats studio
but well it is $100, i would say it is on par with most other $100 headphones you find in bestbuy, considering it is their first attempt, i would say it is decent