I don't see what's wrong with headphones being fashion accesories. Just think of them as a 1000$ rolex or even a 110$ gshock. Nobody gets mad at them for pricing a watch that does what 5$ watches do for way more money.
You guys do realize that some people would sacrifice detail for bass right? And every other headphone model recommended over them usually look terrible or alright but not good (vmoda m80). Plus the combination of portability and a detachable cable is great.
It seems Apple has revised their 70$ iem in september along with the release of the iphone 5 and earpods. The fr graph looks amazing. It's incredibly linear with about 9 db of boosted bass (fr can be found in this link http://rinchoi.blogspot.com/2013/04/apple-in-ear-headphones-me186lla-budget.html)
btw this what the old one looked like