The people I know at school are pretty open; I'm surprised... They're not stubborn about bose being the best or anything. If they ask me about bose, I will explain to them bose's marketing tactics, and talked about other audiophile-related things... And they always take me seriously, probably because I had my cmoy (in an altoids tin) out at the time. And THEN they ask me about recommendations about which headphone they should get! Hehe, feels good.