Don't watch Fate/Stay Night, UBW or Deen. They're both horrible. UBW at least has some nice fight scenes because ufotable but Shiro is so awful it ruins the entire series.
The good parts of the show are summed up by all the fight scenes minus the last one.
Anyways, my recommendations for first tier picks:
Monogatari series (watch it in airing order): This show somehow makes dialogue really amazing. SHAFT has a very unique way of doing things.