I have never believed that cables make a difference as i have never heard a difference in any cable... until now. I was in a bind and needed a cable, like, NOW, so walked over to BestBuy and bought their house brand cheap interconnect. Its effect was not subtle. So much bass was missing that i thought something was wrong with my amp. It was incredible. How can they sell this stuff to people? Do they engineer it like this on purpose or just not care?