Ultras? After a quick look on the internet, I found that some places are carrying them, such as amazon and J&R, but its not on the Sol website (EDIT: It's on their shop site). Any more information on these? A good bite at $180?
Too bad those AKG's are not portable and even though Quincy Jones is a much better producer than Dr. Dre, Dre is still more popular than Quincy Jones. Also, the beats are advertised much heavier than the AKGs.
I would rather see an advertisement that says the hinges are reinforced with some extra strength steel than they are the new Valhallian Valkyrie hinges made by Odin himself.
Also, cool names do not apply to the general public. What marketing do you see on the beats? Dr. Dre. Thats it. The whole headphone is made of plastic, they have nothing special to call the hinges etc.