you're not entirely the first. at calapolooza there were 3 audio companies, and two of them had desktop set ups to show off what computer audio can do for college students. (UE was the third, showing off what they can do for ipods).
Headphoneus Supremus: Moderator: Needs a regular fix of 'Fi. '06 National Meet Co-Coordinator
Thank you, Tyll, for that well-reasoned & calming response. Much appreciated.
At the very least, this thread has brought me closer to understanding where you are coming from, as well as the wants & desires of my fellow Head-Fiers.
I look forward to hearing that desktop speaker setup.
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20 posts of mostly people upset because a Head-Fier (jpelg) stated that 6 months ago a product was unveiled, and now there is an add on a publication stating that it will not be available for another 6 months.
In my simple mind that is the way I read his post. Yet many here went for the jugular in what to me was a knee jerk reaction.
HeadRoom is a responsible company w/ very good products and outstanding customer service. Just because someone has an issue w/ a particular marketing technique should not cause the rampage that it did (IMO).
Lately I am seeing way to many threads get quite aggressive and IMO it is a shame.
I fail to see the rampage? HF is really becoming way to emo/pc/sensative. I really do not see the harm in spirited discussions.
Quote:
Originally Posted by mrarroyo
20 posts of mostly people upset because a Head-Fier (jpelg) stated that 6 months ago a product was unveiled, and now there is an add on a publication stating that it will not be available for another 6 months.
In my simple mind that is the way I read his post. Yet many here went for the jugular in what to me was a knee jerk reaction.
HeadRoom is a responsible company w/ very good products and outstanding customer service. Just because someone has an issue w/ a particular marketing technique should not cause the rampage that it did (IMO).
Lately I am seeing way to many threads get quite aggressive and IMO it is a shame.
I fail to see the rampage? HF is really becoming way to emo/pc/sensative. I really do not see the harm in spirited discussions.
Agreed. Jimmy obviously feels strongly about this issue, and is pretty blunt about it, which is his right of course. I also commend Tyll for his measured responses to criticisms on this board. If anything, this thread shows that while some of us may disagree with the direction a manufacturer might take, at least we have the manufacturer's ear (no pun).
Anyway, what kind of power supply will the Class D amp use?
Can I ask a quick redirect here for a sec ... anyone in marketing -- I know it's tough to get numbers on ad conversions in most media. Even internet click through figures from Google Analytics, etc. are sometimes not 100% appropriately leading. It's the age old problem of (a) no data to begin with and (b) a ton of data that's hard to actually interpret.
Anyway, all this is a long-winded way of asking, is there evidence to believe that this sort of advertising is actually effective? Admittedly, I don't understand the market from any perspective but my own as one, possibly non-standard consumer of these products.
But there's usually a call to action that's sort of a classic feature of "good" ads -- what kind of call to action can be made 6 months out? Will your customers forget about the product?
A product would have to be very compelling for it to be worthwhile. Just curious and would be interested to hear more informed thoughts on.
*I obviously have not seen the ad, by the way (though I have seen past HeadRoom ads in Sterophile).
I know nothing of marketing, but in this instance the add is part of a series that will run for the next several months explaining more about the product each time. So it's not like the add will appear and then you'll get nothing till its ready for production.
I know nothing of marketing, but in this instance the add is part of a series that will run for the next several months explaining more about the product each time. So it's not like the add will appear and then you'll get nothing till its ready for production.
I think this will run a similar course as the balanced headphones campaign, no? Tells a story over the course of a few months
).
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