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"Put your hand on a hot stove for a minute, and it seems like an hour. Sit with a pretty girl for an hour, and it seems like a minute. THAT'S relativity." - Albert Einstein
iDealSound is the cheapest authorized dealer, headroom is the cheapest authorized dealer atm with a 30 day, no fee, return policy, if that is important. I got a good price and great service from Todd.
My feeling is that the iDealsound dealer has gotten the volume of purchases necessary to lower the prices significantly... and since he is probably the lowest price on the net, it's attracting a good deal of attention and higher volume -> lower prices. So the situation was probably that he was "cheapest" at 220, but then he's dropped prices to the point where it becomes almost "affordable". 190 certainly looks a lot cheaper than 220...