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Go Back   Head-Fi: Covering Headphones, Earphones and Portable Audio > Misc.-Category Forums > Members' Lounge (General Discussion)

Meier Audio CORDA HEADSIX & The Most Recent Sponsored Threads

Celebrating 6 years of Head-Fi, Meier Audio introduces the Limited Edition HEADSIX (portable headphone amp) Head-Fi Support Sales Action




 
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Old 03-02-2007, 07:28 PM   #1 (permalink)
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Default Quantcast: Head-fi demographics

Just stumbled across an interesting website that claims to be able to track demographics of visitors to any place on the internet. A bit scary but of course I had to see what they say about Head-fi....

http://www.quantcast.com/head-fi.org


Certainly not accurate but interesting nonetheless. What's funny is that it doesn't report any users as "addicts", which I think most posting members should be called. They define addict as 30 or more visits per month...

I think the demographics are read as percentages of the average web demographics. I don't really doubt that we're at 468% of the average asian population. The 4% number on African-American visitation is a bit shocking though.

It's way askew though that 12at7 an 12au7 are our top keywords? WTF? From there though the list looks pretty accurate (maybe they just figure in the extreme rarity of a "word" like 12at7 to the score.)

Edit: Yeah that looks like the answer. A score of 300 would mean we were 3 times as likely to type 12at7 than an average user. 10925 must mean we're 109.25 times more likely. Fair enough .
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Old 03-02-2007, 08:06 PM   #2 (permalink)
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So more than 1/4 of head-fi are females? I think they're reading into team girl-fi too deeply. =]
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Old 03-02-2007, 08:07 PM   #3 (permalink)
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If you don't trust the extreme statistics, then it if fairly accurate.
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Old 03-02-2007, 08:32 PM   #4 (permalink)
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i can't imagine there being more asians than caucasians here... that's impossible, pretty much every meet looks like 10 white dudes with 1 asian guy... and save a few south americans, i've seen very few users that aren't white/asian.

and wow... i hope that the majority of head-fi users aren't 4x older than me!
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Old 03-02-2007, 10:40 PM   #5 (permalink)
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Interesting site...I entered one of my sites and it estimates my traffic at almost 8x smaller than it actually is. I might actually sign up and get that figure corrected as this seems to based all on Alexa data. With that I'd be very highly placed and can start running some high CPM ads!

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Old 03-02-2007, 11:04 PM   #6 (permalink)
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the age demographic looks off too.
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Old 03-02-2007, 11:04 PM   #7 (permalink)
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Am I the only one who can't see any of the demographic numbers?

EDIT: Nevermind . . . Flash wasn't installed on this computer. (work)
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Old 03-02-2007, 11:13 PM   #8 (permalink)
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There's no way in the world this site could possibly have these stats on head-fi's members .... age groups, ethnicity, sex, children, .... it's impossible. We don't even have this information.

I find it troublesome that they're publishing these numbers as if they were real. They do have a couple of subtle disclaimers on the page, but with the graphs and the graphics, they're giving the appearance of authenticity. I'm assuming they're doing this to show what they are capable of (if they were fed the actual demographic info) because the numbers on this site are nothing but guesses as far as I can see.
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Old 03-02-2007, 11:17 PM   #9 (permalink)
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Yeah . . . I can't even imagine how they can come up with this stuff. Tracing IPs and having information as to every single household's information? That's the only way this could be legitimate, in which case the fact that they have access to this information is beyond unethical.
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Old 03-02-2007, 11:18 PM   #10 (permalink)
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It does indeed not seem very genuine to me either. There is no way you would be able to check all those things.

I think it's mostly guessing based on subject etc.

Edit: I am sure it's just guessing. I tried dota-allstars (a UMS in warcraft III) and it showed that there are more female visitors and that a good part of them is older than 65. NO WAY
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