Quote:
Originally Posted by Uncle Erik
Perhaps.
But false scarcity is a common marketing technique. Effective if you want a product to be seen as exclusive and as a disincentive for retailers to discount their stock.
Sennheiser has over 40 years of market data on their headphones. It is difficult to believe they misjudged demand.
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I don't think they misjudged the demand, but the timing.
I wouldn't be surprised if the biggest part of their HD800 sales for this year is represented in these pre-orders.