[robm321]

Originally Posted by Uncle Erik

Perhaps.

But false scarcity is a common marketing technique. Effective if you want a product to be seen as exclusive and as a disincentive for retailers to discount their stock.

Sennheiser has over 40 years of market data on their headphones. It is difficult to believe they misjudged demand.

Make that 60 years. Strange huh? They come out with what they feel is a huge acheivement in the headphone world, promote it heavily and then plan on minimal sales on luanch - I guess it happens. I need more evidence before I assume they are doing the "limited" "hurry and order" sales trick.. missed projections happen all the time.