Simply put
FREE, Easy do-it-yourself SAFE !!!!! impression kits
Fast Turn-around ! (7 days for mine)
ANY !!!!! color you want.
( I got an icy bluish clear, similar to UE's "ElectricBlue")(really cool)
Perfect Fit
Excelent outside attenuation
Great Sound strong Bass
Clear crisp mids and highs
Comfortable for long periods but too big to sleep on your side.
same price direct or on EBay.
Do they compare to Ultimates Ears UE7? I'll never know cause I want to live and my wife would "off " me if i spent $850.00 for UE's. and although the drivers may be from the same two companies that supply most of these high end drivers, Each brand uses their own custon designed crossovers so it depends on the tastes and expertise of the crossover designer. Hearyourself has been making high end pro-audio monitors for years. they saw the increased demand for fair pricing for the home user and stepped in.

High end customs such as Hearyourself , Ultimate ears. and Freq's use " balanced armature" drivers which are a different from the dynamic drivers that most general universals use so your brain really needs to get used to them. I think that's why no-one can agree whether balance armature drivers need a "Breakin period" as most dynamic drivers do. I think it's the brain that needs break in time.
The owner Andre, say's a new improved web site is in the works as many threads have suggested that because his site was not as "Hoyty-Toyty fancy as the others, that his products may not be as high quality as the others.They couldn't be more wrong. He can't sell them reasonable priced if he has to spend all his money on Web-tech.
Bottom Line?

I'm So glad I got them. I feel like I got great value for my money, and I have already recommended them to all of my friends.
Boomy