Quote:
Originally Posted by kodreaming
If you are charging such premium price, I would highly recommend you get some good marketing ppl do the marketing for you.
The picture in the press release is like from last century.
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...Point well taken. Not last century, just last year or so...
Believe me, I am hoping that over time HeadRoom will not only be able to price specialty items more affordably, but also that our marketing efforts will continue to grow and we can afford the kind of photography that a ground-breaking system like this really warrants.
otoh- Imagine if we had the $50k marketing campaign that this system really "justifies"... what would the price of our Stands be then??
The simple truth is that this is a specialty item, and that means they're extremely expensive to make. These are manufactured in stupid low quantities-- try to have 50 pieces of steel stamped, bended, and anodized; plus assembly, packaging, and manufacturing a custom in-house headphone hanger... and the cost is shockingly high.
I am pasting Tyll's comments in here again, it really sums it up. We were hoping to price them lower, but this
is a break-through product. Here's the good news: the law of diminishing returns is a real thing, and you can accomplish 75% of the goal by spending $30 at Target on a couple free standing bookshelves! That's my plan!
Quote:
Originally Posted by Tyll Hertsens
1) I'm not happy with the price either, but at the $499 they are the lowest margin item we build. There's a lot of fairly expensive materials in there.
B) By the time you cable up a system with decent cables, you'll have more in cable then the stands. I'd say that's reasonable appropriate.
iii) If the concept takes off and we can build stands in larger quantities we'll be able to eek down the price.
IV) Too much? Don't buy it. Get wall cubes ... or a stack of books. At this point the product (the whole system) is really targeted at folks with serious cash. Over time, it'll be more affordable.
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