Originally Posted by umgoblue2008
Yes, that is the price $189.99. Forgot to mention a tip to save 10% in my previous post. If you planning to pick this one (or anything) @ BB, grab a "Mover Guide" at your local Post Office, in there you'll find a 10% discount coupon, works on almost anything $99 or more. You could get this 728 for around $171, not bad for an 8GB player.
I also saw the silicon skin for the 72x/82x series at BB for $20, only have it in smoke color.
If anyone here get one of these new player, please post your review. I'd like to see reviews from head-fiers.