Not to be late to the "nomenclature controversy" party, but I think there are two separate issues. In the world of IEMs, the word "custom" has a very specific meaning, which is that ear mold impressions are taken and then a unique earpiece is crafted to fit that ear alone. In that sense, I think the use of "custom" for a universal fit IEM is a bit misleading.
As to the number component, there is no established relationship with the number of drivers for Ety, Shure or UE, so I don't see how Klipsch's use is misleading in anyway.
Cheers,
Phil
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ultra-portable: Klipsch X10 . iPhone 3G 16gb
portable-ish: UE-10 Pro . Supermacro 3 (finally back and working!) . SiK ram din . 5.5g iPod 80gb . WaterField iPod Gear Pouch
not really portable phones: Sennheiser HD 545
home speakers: Magnepan MMG . Velodyne FSX-12 . Rotel RSX-972 . Oade Bros Sony SCD-C555ES . Outlaw ICBM-1
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