Can I ask a quick redirect here for a sec ... anyone in marketing -- I know it's tough to get numbers on ad conversions in most media. Even internet click through figures from Google Analytics, etc. are sometimes not 100% appropriately leading. It's the age old problem of (a) no data to begin with and (b) a ton of data that's hard to actually interpret.
Anyway, all this is a long-winded way of asking, is there evidence to believe that this sort of advertising is actually effective? Admittedly, I don't understand the market from any perspective but my own as one, possibly non-standard consumer of these products.
But there's usually a call to action that's sort of a classic feature of "good" ads -- what kind of call to action can be made 6 months out? Will your customers forget about the product?
A product would have to be very compelling for it to be worthwhile. Just curious and would be interested to hear more informed thoughts on.
*I obviously have not seen the ad, by the way (though I have seen past HeadRoom ads in Sterophile).
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