I think the market is not that small if marketed properly. No many people would go out of the way to buy them, but as a $15 or $20 addition to their order at the time of purchase of headphones (think car options) I think they would be very popular. Headroom is in a unique position to do this.
EDIT : The price on the HH10 is odd. Every site out there has them in the $30 range, but on Sennheiser's site they're $22 shipped to the US.
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